By Doreen Overstreet
In the 1995 movie Clueless, there is this classic line when the main character Cher calls someone a “full-on Monet.”
What’s a Monet?
Cher answers, “It’s like a painting, see? From far away, it’s OK, but up close, it’s a big old mess.”
Unfortunately, the term “full-on Monet” can be applied to how some organizations and PR professionals handle a crisis.
They gloss over what really needs to be handled.
At first glance it seems fine, but upon further prodding, it’s a “big old mess.”
There are a few tenets that apply to any crisis, and following them can help you or your clients avoid being caught in a state of cluelessnes:.