FPRA Golden Image Awards 2015
The CCG team recently had the pleasure of attending the 2015 Florida Public Relations Association’s statewide Golden Image Awards competition, a program that recognizes outstanding public relations campaigns and results in Florida. We are thrilled to announce that CCG received six awards on behalf of our clients.
The full list of awards received includes:
Public Relations Programs Category
Online Audience Engagement Category
We are proud to work with so many wonderful organizations and enjoy having the opportunity to share some of the great work we do for them. Congratulations to all the winners, and a big thank you to FPRA for hosting a wonderful evening!
To see a full list of the winners, visit the FPRA website: http://fpra.org/.
When I started my career as a reporter after college, I learned many new things – like how to write a compelling script, the importance of having a powerful image and how to be factual without losing the human side of the story. While all of that came in handy as I sat behind my desk, nothing compared to the value of building relationships with the people whose stories I was telling. Equally as important is building relationships with the people who could get me those fantastic stories … the PR professionals.
When I transitioned into PR, I took that approach to heart. One of the most valuable lessons I’ve learned is to make sure reporters associate your pitch with you – not just your email address.
Here are my tips for humanizing your relationship with the media:
Fernanda Horvath is an Account Executive at Linda Costa Communications Group.