We Help You “Help a Reporter Out”
At Linda Costa Communications Group, it’s no secret that we are big fans of Peter Shankman’s Help a Reporter Out (HARO). Dubbed the “largest source repository in the world,” HARO sends out approximately 210 media opportunities daily. For down-to-the-wire deadlines, it’s a journalist’s best friend … and a PR professional’s dream. But, with more than 120,800 active sources receiving the thrice-daily email, competition can be stiff for that coveted placement.
When you find a fitting query, having the perfect resource is just half the battle. The following are a few of our favorite HARO tips that we’ve learned from personal experience:
For more best practices – from Peter, himself – visit Shankman.com. Please share your own favorite tips in the comment section below.
Shirt Spotting: Corporate 5k
Yesterday, more than 14,000 people ran in Orlando’s annual Corporate 5K, presented by IOA. Many companies made customized shirts (like Linda Costa Communications Group).
Here are some of our favorites:
National Retail Properties – nice play on words.
Park Avenue Animal Hospital in Apopka – some of the runners even had dog ears on to complement the shirt.
Campus Crusade for Christ – excellent tie-in to branding and mission.
Protiviti – the perfect shirt for an accounting firm.
To see more corporate shirts, visit the Corporate 5k blog. Congratulations to everyone who participated.