Tips for Thriving in a PR Agency
Inspired by NYC PR Girls’ recent post “5 Simple Ways to Excel in PR,” the CCG team shares some tips for how to thrive in an agency setting.
From Doreen Overstreet, VP of Public Relations, 11 years PR agency experience:
Whitney Hopper, Director Northeast Region, 12 years PR agency experience:
Summer Walker, Senior Account Executive, 10 years PR agency experience:
Ashley Blasewitz, Senior Account Executive, 5 years PR agency experience:
Jenni Izzo, Senior Account Supervisor, 4 years PR agency experience:
Wendy Gustama, Account Coordinator, 1 year PR agency experience:
What would you add to the list? Tell us in the comments.
What You Don’t Say Speaks Volumes
We’ve all heard that nonverbal cues make up more than 50 percent of our overall communication. This means that what you don’t say reveals a lot, including clues into your character, emotions, anxiety level, etc. Awareness of body language is a key point in all media training.
Take for instance, body language expert Kevin Hogan’s analysis of Bill Clinton when the former President made the infamous statement, “I did not have sexual relations with that woman…” Although Clinton is left-handed, he used his right hand when making the comment. According to Hogan, pointing with the non-dominant hand signals either anxiety or lying. Something so subtle indicated that Clinton’s words were not truthful.
So the next time you watch an interview, identify whether the person is comfortable on camera – and why. Take a look at the interview below of Richard Nixon during the Watergate scandal and find out what you can flag.
Wendy Gustama is an account coordinator at Linda Costa Communications Group. She prepares clients with talking points … as well as tips on nonverbal communication.