Social Networking: Beyond Facebook
By now, you know about Facebook and MySpace. But did you know that there are a whole host of social networking platforms that may be better tools to help companies reach key audiences? Sound like targeting? That tried and true marketing principle is even more important in today’s online world.
Bottom line: Don’t just create a page on Facebook because you think it’s “the place to be.” Instead, do a little research. You might be surprised to learn that you can engage a network that provides direct access to your target market.