I’ve got to fess up. I wasn’t exactly sure what the public relations industry entailed prior to my internship at Linda Costa Communications Group, or what the internship itself would be like. Frantically attempting to persuade a potential client over the phone to become my client as he demands, “show me the money!” might have crossed my mind once or twice. And as a psychology major, I had no previous training in utilizing communication as an art form. But psychology did me right, as my entire internship was centered around people. The main objective: determine what it is your clients want and how to achieve their definition of success.
Here are a few PR tips I learned during my time as a Linda Costa Communications Group intern:
As a psychology major, or really as any major, being able to communicate well with others is a must. Let’s be honest: the world is becoming smaller every day (thanks to constant updates in technology) and you must be able to navigate through this ever-shrinking domain. And the time spent developing my communication skills will help me do just that. Writing papers, conducting research and sending professional emails this fall at the University of Miami will all be a piece of cake … thanks to all that I learned at Linda Costa Communications Group.
While she’s pitching to journalists, fact-checking letters and brainstorming for clients, Grace Madsen is considering re-evaluating her pre-internship perception of public relations.