When I started my career as a reporter after college, I learned many new things – like how to write a compelling script, the importance of having a powerful image and how to be factual without losing the human side of the story. While all of that came in handy as I sat behind my desk, nothing compared to the value of building relationships with the people whose stories I was telling. Equally as important is building relationships with the people who could get me those fantastic stories … the PR professionals.
When I transitioned into PR, I took that approach to heart. One of the most valuable lessons I’ve learned is to make sure reporters associate your pitch with you – not just your email address.
Here are my tips for humanizing your relationship with the media:
Fernanda Horvath is an Account Executive at Linda Costa Communications Group.