We Help You “Help a Reporter Out”
At Linda Costa Communications Group, it’s no secret that we are big fans of Peter Shankman’s Help a Reporter Out (HARO). Dubbed the “largest source repository in the world,” HARO sends out approximately 210 media opportunities daily. For down-to-the-wire deadlines, it’s a journalist’s best friend … and a PR professional’s dream. But, with more than 120,800 active sources receiving the thrice-daily email, competition can be stiff for that coveted placement.
When you find a fitting query, having the perfect resource is just half the battle. The following are a few of our favorite HARO tips that we’ve learned from personal experience:
For more best practices – from Peter, himself – visit Shankman.com. Please share your own favorite tips in the comment section below.