Mastering Millennials’ Attention
If your company is trying to better engage with the millennial population (ages 20-35), take some tips from the 2013 Millennial Impact Report to get in their heads … well, our heads. Understanding what makes us tick versus what makes us glaze over is critical.
Here are a couple of takeaways from the report (in 140 characters or less, of course):
As a millennial myself, some of these apply; some don’t. There isn’t a magical formula to capturing our attention (as limited as that might be). What other millennial marketing principles do you live by?
Ashley is a middle-of-the-road millennial who shares her favorite causes via Facebook, word of mouth, and a good ‘ole fashioned poster on her office door.