By Mary Tindall
A journalism background can be a huge asset when starting a PR career – but like any job change, PR has a learning curve. When I left the newsroom for the “dark side” (as my journalism professors termed it), I gained a new respect for my PR colleagues … mostly because I finally understood how challenging this job is.
Here are five tips for journalists planning to make the move in 2015:
Mary Tindall is a senior account executive at Costa Communications Group.